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WAP.companion

The more personalised and localised advertising is, the higher its information value to the customer. Ducont's WAP.companion provides highly customised solutions for corporates aiming to advertise on customers' mobile phones via WAP and SMS.

Supporting static advertising as well as location-based advertising (in the near future), WAP.companion will make it possible for advertisers to create tailor-made campaigns targeting users according to where they are located, their needs of the moment and the device they are using.

A user-friendly entry screen in Ducont's Content Management System allows the customer to specify:

• Text of the advertisement: The customer can also pick up an image (WBMP) from his disk to supplement the text.
  
  
• Timing:
  • Auto mode: The number of seconds the ad needs to appear will have to be specified.
  • Manual mode: The subscriber will have to click to proceed.
  • Manual mode can be used for advertisements that span two or three screens.
    
    
• Validity period of the advertisement.
  
  
• Different ads for different time slots of the day. e.g. Ads that sponsor news articles in the morning and so on.
  
  
• Passive ads, which are links that entice a subscriber to click on them.

Interested? Contact our Product Manager for more information and a product overview.

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