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Quiz.companion

Ducont's Quiz.companion is a novel way of reaching the end-user. It is a unique means of advertising products and services. Being an interactive
2-Way SMS process, it involves the end-user and educates the person on SMS usage, making the experience unique and creating very high recall value for the brand.

Since any unsolicited SMS message on one's mobile phone can be taken amiss by the recipient, the first step involves sending an SMS message explaining the concept and getting the person's acceptance to take part in the quiz. Having obtained the acceptance, a multiple choice question, with 3 or 4 options for answers is sent to the participant. For example:

Q1. Where is the Taj Mahal ? a) Thailand b) Indonesia c) India

The recipient is expected to respond with an SMS message giving only one option as the answer, preceded by the question number. For example:

Q1. c

If the answer is right, the participant will get a congratulatory message. On the other hand, a regret message if it is wrong. To avoid duplication, the system is built to automatically detect any question that is being answered again and reject the same with a polite message to the participant. The detection is based on the mobile number.

After the draw for the prize for the quiz from all the correct answers, the winners and losers can be informed accordingly via SMS.

A very unique medium for running direct marketing campaigns.

Interested? Contact our Product Manager.